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Dermstore is adding to its hair care offerings

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By: TOM BRANNA

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Dermstore is adding to its hair care offerings. The online retailer is the exclusive stockiest for TextureTame, a permanent, at-home, anti-frizz smoothing treatment, and it is the first US retailer to debut a new hair straightening device from DAFNI. “We’ve worked diligently to become our customers’ most trusted resource for innovation, and it’s critical to our strategy to be first-to-market with products that are shaping the future of beauty and self-care,” said Jani Friedman, CMO, Dermstore...

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